End to end LTC planning. Seamlessly in Redtail
End to end LTC planning. Seamlessly in Redtail
Instantly identify long-term care risks, model future costs, and scale planning across your entire book
Recognized
Forbes 30 Under 30 (2026)
Recognized Forbes 30 Under 30 (2026)
wealthmanagement.com
Ten to Watch (2026)
wealthmanagement.com
Ten to Watch (2026)
Jane's projected care cost
Jane's projected care cost
Current projected funds
Current projected funds
"We have tried several different planning software over two decades...Waterlily is the first software that my team and I have found to be realistic and extremely useful."
"We have tried several different planning software over two decades...Waterlily is the first software that my team and I have found to be realistic and extremely useful."
Founder & CEO Inspire Wealth
and Redtail User
Founder & CEO Inspire Wealth
and Redtail User
As covered by
As covered by
Import Clients, Send Invites and
Review Results. All in Redtail.
Import Clients, Send Invites and
Review Results. All in Redtail.
Transform LTC planning from an occasional task into an automated, repeatable, scalable workflow
Use existing client data instantly to run LTC projections without manual input
Use existing client data instantly to run LTC projections without manual input
Identify risks and planning opportunities across your entire book
Identify risks and planning opportunities across your entire book
Bring structured insights into key client conversations
Bring structured insights into key client conversations
Redtail Holds the Data.
Waterlily Drives the Planning.
Waterlily's Prediction-to-Coverage AI creates personalized plans using over 500M data points without siloed tools or manual data entry.
How Waterlily Works
1
1
Send your client our form
Send your client our form
It's completely secure and can take as little as 3 minutes.
It's completely secure and can take as little as 3 minutes.
2
2
See their results immediately
See their results immediately
See their expected LTC needs and costs instantly.
See their expected LTC needs and costs instantly.
3
Build the best plan
Build the best plan
Explore the best self-funding and insurance coverage solutions organized seamlessly.
Explore the best self-funding and insurance coverage solutions organized seamlessly.
4
4
Share and close the plan
Share and close the plan
Share, discuss, make updates as needed. Congrats, you're done!
Share, discuss, make updates as needed. Congrats, you're done!
Delivering Results for Wealth Advisors
Delivering Results for Wealth Advisors
Waterlily isn’t just planning software. It’s proven to drive action, revenue and outcomes for advisors and clients, without extra work.
Waterlily isn’t just planning software. It’s proven to drive action, revenue and outcomes for advisors and clients, without extra work.
99%
shorter policy sales timeline, from education to application in minutes, not months.
$294
in sales for every $1 spent on Waterlily with our CCRC partner.
45%
of Waterlily users report purchasing a policy.
$300K+
in new premiums sold in the first month by advisors who had never previously sold LTC.
20%
YoY lift in LTC sales from our Fortune 500 pilot.
TRUSTED BY HUNDREDS OF FINANCIAL ADVISORY FIRMS
Waterlily's Magic Will Have you Hooked on LTC
Waterlily's Magic Will Have you Hooked on LTC
Long-term care is one of the biggest risks to retirement plans, yet most advisors still rely on assumptions, generic Monte Carlo scenarios, or avoid the conversation entirely.
Waterlily turns LTC from a vague and complicated topic into a clear, collaborative planning conversation your clients can actually engage with and understand.
Current State
LTC conversations feel abstract and uncomfortable
LTC conversations feel abstract and uncomfortable
Generic assumptions and national averages
Generic assumptions and national averages
LTC discussed too late, or not at all
LTC discussed too late, or not at all
Clients struggle to visualize what care actually looks like
Clients struggle to visualize what care actually looks like
Uploading, quoting and comparing policies manually
Uploading, quoting and comparing policies manually
Client decisions take months if they happen at all
Client decisions take months if they happen at all
With Waterlily
Personalized projections make the risk real and relevant
Personalized projections make the risk real and relevant
Client-specific predictions using health, family, inflation and local costs
Client-specific predictions using health, family, inflation and local costs
5-minute intake creates an icebreaker into the conversation
5-minute intake creates an icebreaker into the conversation
Care staged over time (early, moderate, full care) with clear costs
Care staged over time (early, moderate, full care) with clear costs
Policies analyzed and compared automatically
Policies analyzed and compared automatically
Clients make informed decisions
Clients make informed decisions
Benefit to Advisors
Easier conversations and higher client engagement
Easier conversations and higher client engagement
More credible, realistic recommendations
More credible, realistic recommendations
Earlier planning and more proactive decisions
Earlier planning and more proactive decisions
Faster understanding and fewer follow-up meetings
Faster understanding and fewer follow-up meetings
Hours of admin work eleminated
Hours of admin work eleminated
Shorter sales cycles due to better outcomes and stronger trust
Shorter sales cycles due to better outcomes and stronger trust
All with the Highest Level of Security
HIPAA compliant and SOC 2 certified
HIPAA compliant and SOC 2 certified
Comprehensive AI governance controls
Comprehensive AI governance controls
Trusted by top 5 carriers and advisory institutions
Trusted by top 5 carriers and advisory institutions
What Wealth Advisors Say After Using Waterlily
What Wealth Advisors Say After Using Waterlily
"I think when we look back years from now, we may well think about the long-term care planning space in terms of before Waterlily and after."
CFP®, CCFC
"Waterlily has been a game-changer for long-term care planning. It is intuitive, comprehensive and helps me and my clients navigate the complexities of planning their long-term care and future health needs."
President, Partner Avance Private Wealth
"It’s important for people to make educated decisions in their financial life and Waterlily is an amazing tool."
Founder & CEO Abrahamsen Financial
"Waterlily is the first software and platform that my team and I have found to be realistic and extremely useful. We have tried several different planning software over two decades and they are all lacking or not complete. I’m excited and feel fortunate to have discovered Waterlily!!"
Founder & CEO Inspire Wealth
"In just a few minutes, I was able to determine the age at which my care would begin, how long it would last and its cost. The system also provided a funding plan to cover the costs."
Journalist for USA Today, Investor’s Business Daily, Kiplinger and more.
"I think when we look back years from now, we may well think about the long-term care planning space in terms of before Waterlily and after."
CFP®, CCFC
"Waterlily has been a game-changer for long-term care planning. It is intuitive, comprehensive and helps me and my clients navigate the complexities of planning their long-term care and future health needs."
President, Partner Avance Private Wealth
"It’s important for people to make educated decisions in their financial life and Waterlily is an amazing tool."
Founder & CEO Abrahamsen Financial
"Waterlily is the first software and platform that my team and I have found to be realistic and extremely useful. We have tried several different planning software over two decades and they are all lacking or not complete. I’m excited and feel fortunate to have discovered Waterlily!!"
Founder & CEO Inspire Wealth
"In just a few minutes, I was able to determine the age at which my care would begin, how long it would last and its cost. The system also provided a funding plan to cover the costs."
Journalist for USA Today, Investor’s Business Daily, Kiplinger and more.
"I think when we look back years from now, we may well think about the long-term care planning space in terms of before Waterlily and after."
CFP®, CCFC
"Waterlily has been a game-changer for long-term care planning. It is intuitive, comprehensive and helps me and my clients navigate the complexities of planning their long-term care and future health needs."
President, Partner Avance Private Wealth
"It’s important for people to make educated decisions in their financial life and Waterlily is an amazing tool."
Founder & CEO Abrahamsen Financial
"Waterlily is the first software and platform that my team and I have found to be realistic and extremely useful. We have tried several different planning software over two decades and they are all lacking or not complete. I’m excited and feel fortunate to have discovered Waterlily!!"
Founder & CEO Inspire Wealth
"In just a few minutes, I was able to determine the age at which my care would begin, how long it would last and its cost. The system also provided a funding plan to cover the costs."
Journalist for USA Today, Investor’s Business Daily, Kiplinger and more.
"I think when we look back years from now, we may well think about the long-term care planning space in terms of before Waterlily and after."
CFP®, CCFC
"Waterlily has been a game-changer for long-term care planning. It is intuitive, comprehensive and helps me and my clients navigate the complexities of planning their long-term care and future health needs."
President, Partner Avance Private Wealth
"It’s important for people to make educated decisions in their financial life and Waterlily is an amazing tool."
Founder & CEO Abrahamsen Financial
"Waterlily is the first software and platform that my team and I have found to be realistic and extremely useful. We have tried several different planning software over two decades and they are all lacking or not complete. I’m excited and feel fortunate to have discovered Waterlily!!"
Founder & CEO Inspire Wealth
"In just a few minutes, I was able to determine the age at which my care would begin, how long it would last and its cost. The system also provided a funding plan to cover the costs."
Journalist for USA Today, Investor’s Business Daily, Kiplinger and more.
"I think when we look back years from now, we may well think about the long-term care planning space in terms of before Waterlily and after."
CFP®, CCFC
"Waterlily has been a game-changer for long-term care planning. It is intuitive, comprehensive and helps me and my clients navigate the complexities of planning their long-term care and future health needs."
President, Partner Avance Private Wealth
"It’s important for people to make educated decisions in their financial life and Waterlily is an amazing tool."
Founder & CEO Abrahamsen Financial
"Waterlily is the first software and platform that my team and I have found to be realistic and extremely useful. We have tried several different planning software over two decades and they are all lacking or not complete. I’m excited and feel fortunate to have discovered Waterlily!!"
Founder & CEO Inspire Wealth
"In just a few minutes, I was able to determine the age at which my care would begin, how long it would last and its cost. The system also provided a funding plan to cover the costs."
Journalist for USA Today, Investor’s Business Daily, Kiplinger and more.
"I think when we look back years from now, we may well think about the long-term care planning space in terms of before Waterlily and after."
CFP®, CCFC
"Waterlily has been a game-changer for long-term care planning. It is intuitive, comprehensive and helps me and my clients navigate the complexities of planning their long-term care and future health needs."
President, Partner Avance Private Wealth
"It’s important for people to make educated decisions in their financial life and Waterlily is an amazing tool."
Founder & CEO Abrahamsen Financial
"Waterlily is the first software and platform that my team and I have found to be realistic and extremely useful. We have tried several different planning software over two decades and they are all lacking or not complete. I’m excited and feel fortunate to have discovered Waterlily!!"
Founder & CEO Inspire Wealth
"In just a few minutes, I was able to determine the age at which my care would begin, how long it would last and its cost. The system also provided a funding plan to cover the costs."
Journalist for USA Today, Investor’s Business Daily, Kiplinger and more.
"I think when we look back years from now, we may well think about the long-term care planning space in terms of before Waterlily and after."
CFP®, CCFC
"Waterlily has been a game-changer for long-term care planning. It is intuitive, comprehensive and helps me and my clients navigate the complexities of planning their long-term care and future health needs."
President, Partner Avance Private Wealth
"It’s important for people to make educated decisions in their financial life and Waterlily is an amazing tool."
Founder & CEO Abrahamsen Financial
"Waterlily is the first software and platform that my team and I have found to be realistic and extremely useful. We have tried several different planning software over two decades and they are all lacking or not complete. I’m excited and feel fortunate to have discovered Waterlily!!"
Founder & CEO Inspire Wealth
"In just a few minutes, I was able to determine the age at which my care would begin, how long it would last and its cost. The system also provided a funding plan to cover the costs."
Journalist for USA Today, Investor’s Business Daily, Kiplinger and more.
"I think when we look back years from now, we may well think about the long-term care planning space in terms of before Waterlily and after."
CFP®, CCFC
"Waterlily has been a game-changer for long-term care planning. It is intuitive, comprehensive and helps me and my clients navigate the complexities of planning their long-term care and future health needs."
President, Partner Avance Private Wealth
"It’s important for people to make educated decisions in their financial life and Waterlily is an amazing tool."
Founder & CEO Abrahamsen Financial
"Waterlily is the first software and platform that my team and I have found to be realistic and extremely useful. We have tried several different planning software over two decades and they are all lacking or not complete. I’m excited and feel fortunate to have discovered Waterlily!!"
Founder & CEO Inspire Wealth
"In just a few minutes, I was able to determine the age at which my care would begin, how long it would last and its cost. The system also provided a funding plan to cover the costs."
Journalist for USA Today, Investor’s Business Daily, Kiplinger and more.
"I think when we look back years from now, we may well think about the long-term care planning space in terms of before Waterlily and after."
CFP®, CCFC
"Waterlily has been a game-changer for long-term care planning. It is intuitive, comprehensive and helps me and my clients navigate the complexities of planning their long-term care and future health needs."
President, Partner Avance Private Wealth
"It’s important for people to make educated decisions in their financial life and Waterlily is an amazing tool."
Founder & CEO Abrahamsen Financial
"Waterlily is the first software and platform that my team and I have found to be realistic and extremely useful. We have tried several different planning software over two decades and they are all lacking or not complete. I’m excited and feel fortunate to have discovered Waterlily!!"
Founder & CEO Inspire Wealth
"In just a few minutes, I was able to determine the age at which my care would begin, how long it would last and its cost. The system also provided a funding plan to cover the costs."
Journalist for USA Today, Investor’s Business Daily, Kiplinger and more.
"I think when we look back years from now, we may well think about the long-term care planning space in terms of before Waterlily and after."
CFP®, CCFC
"Waterlily has been a game-changer for long-term care planning. It is intuitive, comprehensive and helps me and my clients navigate the complexities of planning their long-term care and future health needs."
President, Partner Avance Private Wealth
"It’s important for people to make educated decisions in their financial life and Waterlily is an amazing tool."
Founder & CEO Abrahamsen Financial
"Waterlily is the first software and platform that my team and I have found to be realistic and extremely useful. We have tried several different planning software over two decades and they are all lacking or not complete. I’m excited and feel fortunate to have discovered Waterlily!!"
Founder & CEO Inspire Wealth
"In just a few minutes, I was able to determine the age at which my care would begin, how long it would last and its cost. The system also provided a funding plan to cover the costs."
Journalist for USA Today, Investor’s Business Daily, Kiplinger and more.
"I think when we look back years from now, we may well think about the long-term care planning space in terms of before Waterlily and after."
CFP®, CCFC
"Waterlily has been a game-changer for long-term care planning. It is intuitive, comprehensive and helps me and my clients navigate the complexities of planning their long-term care and future health needs."
President, Partner Avance Private Wealth
"It’s important for people to make educated decisions in their financial life and Waterlily is an amazing tool."
Founder & CEO Abrahamsen Financial
"Waterlily is the first software and platform that my team and I have found to be realistic and extremely useful. We have tried several different planning software over two decades and they are all lacking or not complete. I’m excited and feel fortunate to have discovered Waterlily!!"
Founder & CEO Inspire Wealth
"In just a few minutes, I was able to determine the age at which my care would begin, how long it would last and its cost. The system also provided a funding plan to cover the costs."
Journalist for USA Today, Investor’s Business Daily, Kiplinger and more.
"I think when we look back years from now, we may well think about the long-term care planning space in terms of before Waterlily and after."
CFP®, CCFC
"Waterlily has been a game-changer for long-term care planning. It is intuitive, comprehensive and helps me and my clients navigate the complexities of planning their long-term care and future health needs."
President, Partner Avance Private Wealth
"It’s important for people to make educated decisions in their financial life and Waterlily is an amazing tool."
Founder & CEO Abrahamsen Financial
"Waterlily is the first software and platform that my team and I have found to be realistic and extremely useful. We have tried several different planning software over two decades and they are all lacking or not complete. I’m excited and feel fortunate to have discovered Waterlily!!"
Founder & CEO Inspire Wealth
"In just a few minutes, I was able to determine the age at which my care would begin, how long it would last and its cost. The system also provided a funding plan to cover the costs."
Journalist for USA Today, Investor’s Business Daily, Kiplinger and more.
Simple, Risk Free Pricing
No Long-Term Commitment
Simple, Risk Free Pricing
No Long-Term Commitment
Try Waterlily for free for two weeks with real clients. Cancel anytime.
Get started for free
Cancel anytime
Money back guarantee
2 week free trial
Try Waterlily for free before you buy
$0
Get 14 days of access for free
Get access for 14 days for free
Manage up to 100 client LTC plans at once*
Live customer support
Annual
SAVE 20%
Save 20% when you prepay for 12 months
Save 20% when you prepay for 12 months
$47
/mo
Price is per-seat per month
Manage up to 100 client LTC plans at once*
Live customer support
Best Value
Monthly
Go month-to-month with no long-term commitment
$59
/mo
Price is per-seat per month
Manage up to 100 client LTC plans at once*
Live customer support
Need over 100 seats? Contact us for specialized plans and pricing
You Direct Our Roadmap
You Direct Our Roadmap
Your expertise. Our engineers.
The ultimate LTC planning tool.
We’ve put a team of elite engineers at your disposal to build the exact long-term care tools you’ve always wanted.
Share your insights, tell us your ideal use cases, and let us build the solutions that will redefine client conversations.
Need More Information?
Read Through our Case Studies
Need More Information?
Read Through our Case Studies
How Waterlily Closed $1.3m in new AUM
How Waterlily Closed $1.3m in new AUM
Using Waterlily to achieve a remarkable 100% success rate in client acquisition and asset management,
Using Waterlily to Drive Annuity Decisions
Using Waterlily to Drive Annuity Decisions
Using Waterlily’s advanced predictive analytics to enhance your approach for client LTC planning.
How Waterlily Guides Through Carrier Options
How Waterlily Guides Through Carrier Options
Employing Waterlily to model the ROI and LTC expense coverage from 1,000 miles away…in 5 minutes
Employing Waterlily to model the ROI and LTC expense coverage from 1,000 miles away…in 5 minutes
Still have questions? Were happy to answer them. Contact us here
FAQs
FAQs
Do I need to leave Redtail to use Waterlily?
Do I need to leave Redtail to use Waterlily?
Is client data secure and synced automatically?
Is client data secure and synced automatically?
Will Waterlily overwrite anything in Redtail?
Will Waterlily overwrite anything in Redtail?
Carriers and Distributors
Location
401 Harrison St UNIT 5A
San Francisco, CA 94105
Carriers and Distributors
Location
401 Harrison St UNIT 5A
San Francisco, CA 94105
Carriers and Distributors
Location
401 Harrison St UNIT 5A
San Francisco, CA 94105
Carriers and Distributors
Location
401 Harrison St UNIT 5A
San Francisco, CA 94105