Make the Value of Your Type A Product Impossible to Ignore.

Make the Value of Your Type A Product Impossible to Ignore.

Make the Value of Your Type A Product Impossible to Ignore.

Make the Value of Your Type A Product Impossible to Ignore.

Predict each prospect's care needs, model the cost of your Type A product, and show side-by-side comparisons to self-funding alone

You’ve got options. Waterlily helps you find them.

Health insurance and Medicare won’t fully cover long-term care. Waterlily helps you stay ahead, protecting your savings and your loved ones.

Recognized Forbes
30 Under 30 (2026)

Recognized Forbes
30 Under 30 (2026)

Featured in
The New York Times

Featured in
The New York Times

wealthmanagement.com
Ten to Watch (2026)

wealthmanagement.com
Ten to Watch (2026)

TRUSTED BY FAMILIES ACROSS AMERICA

As covered by

As covered by

From a vague future proposition into a present, personalized decision.

From a vague future proposition into a present, personalized decision.

From a vague future proposition into a present, personalized decision.

Waterlily walks every prospect through a four-step plan, from when care may start, to what it could cost in future dollars.

Waterlily walks every prospect through a four-step plan, from when care may start, to what it could cost in future dollars.

STEP 1

Predict this prospect's care journey.

Waterlily starts by predicting when care is likely to begin, how long it may last, what type of care will be needed, and what it could cost

STEP 2

Surface your community's Type A product options.

Your community's product tiers appear directly in the planning workflow, with projected coverage, upfront cost, modelled annual IRR, and total ROI calculated against this prospect's predicted care needs.

STEP 3

Help the prospect see how they'd fund it.

Waterlily guides the prospect through allocating funds from their existing accounts to cover the cost of the selected Type A product.

STEP 4

Show the side-by-side.

Show the prospect a clear comparison: what their projected assets look like at the end of their care event with and without the Type A product, including the value of projected coverage.

Give every prospect something to remember your community by.

Give every prospect something to remember your community by.

After each planning session, Waterlily generates a PDF report branded to your community.


Prospects leave with a personalized document highlighting their expected care likelihood, expected start age, duration, and projected hours and costs.

$294 in Sales for Every $1 Spent

$294 in Sales for Every $1 Spent

That was the result Waterlily delivered to one of the largest CCRCs in the Midwest.

That was the result Waterlily delivered to one of the largest CCRCs in the Midwest.

Waterlily supported the sales for their Type A life care product.

Prospects received personalized care projections and saw the financial value of the product modeled against their own situation.
Read More

Waterlily supported the sales for their Type A life care product.

Prospects received personalized care projections and saw the financial value of the product modeled against their own situation.
Read More

Built to work with how your community is structured.

Built to work with how your community is structured.

Type A contracts vary. Waterlily is designed to model the specific terms of your product, not a generic template.

All the features you’ll need

All the features you’ll need

Secure

Secure

HIPAA compliant, with practices that align with SOC-2, and ISO 27001 standards.

HIPAA compliant, with practices that align with SOC-2, and ISO 27001 standards.

Accurate

Accurate

65% more accurate than industry standard
methods.

65% more accurate than industry standard methods.

Whitelabeled

Whitelabeled

Enhance your brand with beautiful whitelabeling at every step.

Enhance your brand with beautiful whitelabeling at every step.

Custom pricing, amazing outcomes.

We'll design a 30-60-90 plan that will drive the outcomes you'll love.

Brand and trust first

Cancel anytime

Money back guarantee

© Waterlily Caregiving 2025. All Rights Reserved.

+1 (510) 239 7411

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© Waterlily Caregiving 2025. All Rights Reserved.

+1 (510) 239 7411

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© Waterlily Caregiving 2025. All Rights Reserved.

+1 (510) 239 7411

waterlily-x-page

© Waterlily Caregiving 2025. All Rights Reserved.

+1 (510) 239 7411

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