Bring Clarity to Long-Term Care Planning

Selected L10 advisors in Florida are getting exclusive access to Waterlily, the most advanced, AI-powered planning platform

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Watch the 10-Minute Overview

Jane's projected care cost

$1,161,200

Current projected funds

$511,120

Long-Term Care Is One of the Biggest Unaddressed Risks in Retirement Planning

Many retirement plans assume clients will age independently.

Reality often looks very different.

Long-term care can dramatically alter a client’s financial future — and most clients have no structured plan for how care will be delivered or funded.

Without clear projections, conversations about care often happen too late, when options are limited.

Waterlily gives advisors a way to introduce this conversation earlier, with data and clarity.

A New Way to Approach Long-Term Care Planning

Predict

Waterlily analyzes demographic and health indicators to project the likelihood, timing, and potential duration of long-term care needs.

Plan

Model potential care journeys — including aging at home, assisted living, and skilled nursing — to understand possible future scenarios.

Prepare

Evaluate projected care costs alongside existing financial resources to identify potential funding gaps and planning opportunities.

How the Planning Workflow Works

1

Invite a client to complete a short intake questionnaire.

2

Waterlily generates a personalized long-term care projection.

3

Advisors review projected care needs, timelines, and potential costs.

4

Advisors incorporate these insights into broader retirement planning discussions.

Delivering Results for Wealth Advisors

Waterlily isn’t just planning software. It’s proven to drive action, revenue and outcomes for advisors and clients, without extra work.

Shorten the policy sale by 99%

From education to application in minutes, not months

Get a LTC policy decisions in hours, not months

Build Astonishing
Returns

Our CCRC Partner saw $294 in sales
for every $1 spent on Waterlily

Drive More Client
Decisions

45% of Waterlily users report
purchasing a policy

45% of Waterlily users report purchasing a policy

Increase Revenue Without Changing Practices

Advisors new to LTC have sold $300k+ in premiums in their first month with Waterlily

Grow With Confidence, Not Guesswork

Our Fortune 500 Pilot Saw a 20% lift in YoY LTCI sales

TRUSTED BY HUNDREDS OF FINANCIAL ADVISORY FIRMS

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What Advisors Can Explore in Waterlily

Waterlily turns LTC from a vague and complicated topic into a clear, collaborative planning conversation your clients can actually engage with and understand.

Current State

LTC conversations feel abstract and uncomfortable

Generic assumptions and national averages

LTC discussed too late, or not at all

Clients struggle to visualize what care actually looks like

Uploading, quoting and comparing policies manually

Client decisions take months if they happen at all

With Waterlily

Generate personalized long-term care projections

Model different care
scenarios

Explore potential lifetime

care costs

Introduce structured long-term care discussions with clients

Evaluate planning implications within broader retirement strategies

Clients make informed decisions

Benefit to Advisors

Easier conversations and higher client engagement

More credible, realistic recommendations

Earlier planning and more proactive decisions

Faster understanding and fewer follow-up meetings

Hours of admin work eleminated

Shorter sales cycles due to better outcomes and stronger trust

Need More Information?
Read Through our Case Studies

How Waterlily Closed $1.3m in new AUM

Using Waterlily to achieve a remarkable 100% success rate in client acquisition and asset management,

Learn More

Using Waterlily to Drive Annuity Decisions

Using Waterlily’s advanced predictive analytics to enhance your approach for client LTC planning.

Learn More

How Waterlily Guides Through Carrier Options

Employing Waterlily to model the ROI and LTC expense coverage from 1,000 miles away…in 5 minutes

Learn More

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Your Experience Matters

This pilot is designed to explore how long-term care insights can support Edward Jones’s client planning conversations. Advisor feedback during this pilot will help shape how Waterlily evolves and how long-term care planning tools may be used by Edward Jones advisors in the future.