TRUSTED BY 100+ FINANCIAL ADVISORY FIRMS

Long-term care planning? Done.

Predict your client's long-term care needs and build coverage they can invest in today.
Thanks to AI of course.

Predict your client's long-term care needs and build coverage they can invest in today.

Thanks to AI of course.

Book your demo

Start for Free

As covered by

Waterlily is the first software that my team and I have found to be realistic and extremely useful. We have tried several different planning software over two decades and they are all lacking or not complete. I’m excited and feel fortunate to have discovered Waterlily!!

Nick Bour CLTC®NSSA®

Founder & CEO - Inspire Wealth

Don't tell a story of averages.
Tell each client's own story.

Waterlily's AI predicts your client's future long-term care needs and builds a plan that's fully personalized to them.

Build conviction. Analyze coverage. Implement a solution.

Plan

For personalized LTC events, powered by 500M+ datapoints

Analyze

Self-funding or LTC products to identify gaps and ROI

Quote and apply

To the highest ROI LTCI policies, even if you aren’t licensed

Book your demo

Plan better with Waterlily

Don't just take our word for it, take a look at some of the reviews below.

My first plan was $1.2M protected of a client's current $3M liquid net worth. But that's what the advisor in me saw, the client saw that their legacy was protected and you can't pin a net worth number on that!Waterlilly has allowed me to work directly with clients to determine:

1) What is the actual cost to you AND your loved ones of self-insuring against your in-home healthcare, assisted living & nursing home risks?
2) If you choose to transfer a portion of the risk, or as much as possible, over to the insurer is there a financial & emotional benefit for doing so?
3) Based on your health profile, before you even begin the underwriting process, what's the likely outcome and should there be any surprises?

These questions apply across the net worth realm - from mass affluent to ultra high net worth - in some way shape or form, because it's about maintaining your lifestyle & efficiently planning for your surviving spouse and/or heirs. It's not about the product that is recommended, but clients appreciate that you cared enough to think about them and their loved ones.

Herbert Kyles

VP, Wealth Advisor - Farther

I have been blown away by the utility and simplicity that Waterlily offers. I can walk a client through their situation and personalized plan with confidence. And, on the backend, I can easily see the information that I need to keep my clients informed. Annual reviews will be a breeze. I cannot wait to see what Waterlily does next.

Kayla Price

Founder & CEO - Price Services Group

Tell your client their story. Build conviction with every prediction.

Tell your client their story. Build conviction with every prediction.

Her likelihood of needing LTC

50%

National Average: 56%1

Prove the relevance of LTC. With personalized likelihood predictions.

Her likelihood of needing LTC

50%

National Average: 56%1

Prove the relevance of LTC. With personalized likelihood predictions.

Protect your clients' family. Show how coverage reduces family burden.

Flexible, risk-free pricing

2 week free trial

Try Waterlily for free before you buy

Free

Get 14 days of access for free

Get access for 14 days for free

Manage up to 100 client LTC plans at once*

Live customer support

Get started for free

Annual

SAVE 20%

Save 20% when you prepay for 12 months

$47

/mo

Price is per-seat per month

Manage up to 100 client LTC plans at once*

Live customer support

Buy an annual plan

Monthly

Go month-to-month with no long-term commitment

$59

/mo

Price is per-seat per month

Manage up to 100 client LTC plans at once*

Live customer support

Try for just one month

*Contact us to manage over 100 client plans

Get started for free

Cancel anytime

Money back guarantee

It’s a wonderful, easy format. The information garnered from the questions and answers is so helpful for financial planning and peace of mind.
—
Susie B.
Just how quickly the information was turned around was valuable. Being able to consider all avenues of funding was also valuable.
—
Ben H.
Thank you for this excellent information!
—
Jerry S.
Wow! That was much easier and, quite honestly, painless! I've gotten enough long-term care solicitations over the past few years that I could probably fill up a UPS truck, but finally someone explained to me the risk/reward for both myself & my kids!
—
Client of Herbert Kyles, VP & Wealth Advisor, Farther
It’s a wonderful, easy format. The information garnered from the questions and answers is so helpful for financial planning and peace of mind.
—
Susie B.
Just how quickly the information was turned around was valuable. Being able to consider all avenues of funding was also valuable.
—
Ben H.
Thank you for this excellent information!
—
Jerry S.
Wow! That was much easier and, quite honestly, painless! I've gotten enough long-term care solicitations over the past few years that I could probably fill up a UPS truck, but finally someone explained to me the risk/reward for both myself & my kids!
—
Client of Herbert Kyles, VP & Wealth Advisor, Farther
It’s a wonderful, easy format. The information garnered from the questions and answers is so helpful for financial planning and peace of mind.
—
Susie B.
Just how quickly the information was turned around was valuable. Being able to consider all avenues of funding was also valuable.
—
Ben H.
Thank you for this excellent information!
—
Jerry S.
Wow! That was much easier and, quite honestly, painless! I've gotten enough long-term care solicitations over the past few years that I could probably fill up a UPS truck, but finally someone explained to me the risk/reward for both myself & my kids!
—
Client of Herbert Kyles, VP & Wealth Advisor, Farther
It’s a wonderful, easy format. The information garnered from the questions and answers is so helpful for financial planning and peace of mind.
—
Susie B.
Just how quickly the information was turned around was valuable. Being able to consider all avenues of funding was also valuable.
—
Ben H.
Thank you for this excellent information!
—
Jerry S.
Wow! That was much easier and, quite honestly, painless! I've gotten enough long-term care solicitations over the past few years that I could probably fill up a UPS truck, but finally someone explained to me the risk/reward for both myself & my kids!
—
Client of Herbert Kyles, VP & Wealth Advisor, Farther

It’s a wonderful, easy format. The information garnered from the questions and answers is so helpful for financial planning and peace of mind.
—
Susie B.
Just how quickly the information was turned around was valuable. Being able to consider all avenues of funding was also valuable.
—
Ben H.
Thank you for this excellent information!
—
Jerry S.
Wow! That was much easier and, quite honestly, painless! I've gotten enough long-term care solicitations over the past few years that I could probably fill up a UPS truck, but finally someone explained to me the risk/reward for both myself & my kids!
—
Client of Herbert Kyles, VP & Wealth Advisor, Farther
It’s a wonderful, easy format. The information garnered from the questions and answers is so helpful for financial planning and peace of mind.
—
Susie B.
Just how quickly the information was turned around was valuable. Being able to consider all avenues of funding was also valuable.
—
Ben H.
Thank you for this excellent information!
—
Jerry S.
Wow! That was much easier and, quite honestly, painless! I've gotten enough long-term care solicitations over the past few years that I could probably fill up a UPS truck, but finally someone explained to me the risk/reward for both myself & my kids!
—
Client of Herbert Kyles, VP & Wealth Advisor, Farther
It’s a wonderful, easy format. The information garnered from the questions and answers is so helpful for financial planning and peace of mind.
—
Susie B.
Just how quickly the information was turned around was valuable. Being able to consider all avenues of funding was also valuable.
—
Ben H.
Thank you for this excellent information!
—
Jerry S.
Wow! That was much easier and, quite honestly, painless! I've gotten enough long-term care solicitations over the past few years that I could probably fill up a UPS truck, but finally someone explained to me the risk/reward for both myself & my kids!
—
Client of Herbert Kyles, VP & Wealth Advisor, Farther
It’s a wonderful, easy format. The information garnered from the questions and answers is so helpful for financial planning and peace of mind.
—
Susie B.
Just how quickly the information was turned around was valuable. Being able to consider all avenues of funding was also valuable.
—
Ben H.
Thank you for this excellent information!
—
Jerry S.
Wow! That was much easier and, quite honestly, painless! I've gotten enough long-term care solicitations over the past few years that I could probably fill up a UPS truck, but finally someone explained to me the risk/reward for both myself & my kids!
—
Client of Herbert Kyles, VP & Wealth Advisor, Farther

It’s a wonderful, easy format. The information garnered from the questions and answers is so helpful for financial planning and peace of mind.
—
Susie B.
Just how quickly the information was turned around was valuable. Being able to consider all avenues of funding was also valuable.
—
Ben H.
Thank you for this excellent information!
—
Jerry S.
Wow! That was much easier and, quite honestly, painless! I've gotten enough long-term care solicitations over the past few years that I could probably fill up a UPS truck, but finally someone explained to me the risk/reward for both myself & my kids!
—
Client of Herbert Kyles, VP & Wealth Advisor, Farther
It’s a wonderful, easy format. The information garnered from the questions and answers is so helpful for financial planning and peace of mind.
—
Susie B.
Just how quickly the information was turned around was valuable. Being able to consider all avenues of funding was also valuable.
—
Ben H.
Thank you for this excellent information!
—
Jerry S.
Wow! That was much easier and, quite honestly, painless! I've gotten enough long-term care solicitations over the past few years that I could probably fill up a UPS truck, but finally someone explained to me the risk/reward for both myself & my kids!
—
Client of Herbert Kyles, VP & Wealth Advisor, Farther
It’s a wonderful, easy format. The information garnered from the questions and answers is so helpful for financial planning and peace of mind.
—
Susie B.
Just how quickly the information was turned around was valuable. Being able to consider all avenues of funding was also valuable.
—
Ben H.
Thank you for this excellent information!
—
Jerry S.
Wow! That was much easier and, quite honestly, painless! I've gotten enough long-term care solicitations over the past few years that I could probably fill up a UPS truck, but finally someone explained to me the risk/reward for both myself & my kids!
—
Client of Herbert Kyles, VP & Wealth Advisor, Farther
It’s a wonderful, easy format. The information garnered from the questions and answers is so helpful for financial planning and peace of mind.
—
Susie B.
Just how quickly the information was turned around was valuable. Being able to consider all avenues of funding was also valuable.
—
Ben H.
Thank you for this excellent information!
—
Jerry S.
Wow! That was much easier and, quite honestly, painless! I've gotten enough long-term care solicitations over the past few years that I could probably fill up a UPS truck, but finally someone explained to me the risk/reward for both myself & my kids!
—
Client of Herbert Kyles, VP & Wealth Advisor, Farther