Accelerate Life Insurance Sales with Built-In LTC Benefits—Powered by AI.
Accelerate Life Insurance Sales with Built-In LTC Benefits—Powered by AI.
Accelerate Life Insurance Sales with Built-In LTC Benefits—Powered by AI.
Waterlily helps your agents show clients why and how life insurance with LTC features makes sense today.
Waterlily helps your agents show clients why and how life insurance with LTC features makes sense today.




Life insurance products that include LTC riders or asset-based hybrid coverage are more relevant than ever. With Waterlily’s personalized forecasts, agents can illustrate the dual protection these policies offer—making a compelling case for higher-value sales.
Unlock Powerful Benefits
Make Life Insurance Tangible
Make Life Insurance Tangible
Show clients the potential LTC costs these policies can cover, highlighting real-life scenarios instead of vague benefits.
Show clients the potential LTC costs these policies can cover, highlighting real-life scenarios instead of vague benefits.
Drive More Sales & Larger Policies
Drive More Sales & Larger Policies
44.8% of Waterlily users purchase coverage after seeing their personal projections, often opting for higher death benefits or LTC riders.
44.8% of Waterlily users purchase coverage after seeing their personal projections, often opting for higher death benefits or LTC riders.
Simplify Complex Riders
Simplify Complex Riders
Agents can quickly demonstrate how accelerated benefits or asset-based hybrids fit a client’s LTC outlook, without cumbersome spreadsheets.
Agents can quickly demonstrate how accelerated benefits or asset-based hybrids fit a client’s LTC outlook, without cumbersome spreadsheets.
Shorten Sales Cycles
Shorten Sales Cycles
Clients grasp the value faster once they see the numbers and timeline of possible care needs.
Clients grasp the value faster once they see the numbers and timeline of possible care needs.
Scale Across Your Distribution Channel
Scale Across Your Distribution Channel
Empower agents—whether seasoned or new—to sell life policies with LTC benefits more confidently.
Empower agents—whether seasoned or new—to sell life policies with LTC benefits more confidently.
Case Studies
Case Studies
See how top advisors and distribution networks use Waterlily to educate clients, accelerate LTC sales, and increase policy conversions.
See how top advisors and distribution networks use Waterlily to educate clients, accelerate LTC sales, and increase policy conversions.
Using Waterlily to close $1.3m in new AUM
Using Waterlily to close $1.3m in new AUM
How It Works
How It Works
Integrate Seamlessly
Give each agent access to Waterlily’s platform, allowing them to enter clients’ basic details in minutes.
Personalize Policy Illustrations
Waterlily’s AI shows how accelerated benefits or asset-based hybrids would specifically offset a client’s predicted LTC costs.
65% more accurate than industry standard methods.
Close More Life + LTC Deals
With clear data at hand, clients see the power of a dual-coverage policy and move
forward faster.
Agents using Waterlily often see larger policy face amounts, improved cross-selling rates, and higher client satisfaction—leading to more referrals.
Ready to Boost Life Insurance Distribution with LTC Features?
Explore how Waterlily clarifies the true value of accelerated benefit riders and hybrid policies for your distribution network.
Explore how Waterlily clarifies the true value of accelerated benefit riders and hybrid policies for your distribution network.
FAQs
FAQs
FAQs
Which life insurance products does Waterlily support?
Which life insurance products does Waterlily support?
Which life insurance products does Waterlily support?
Does Waterlily show the policy’s death benefit impact if LTC is used?
Does Waterlily show the policy’s death benefit impact if LTC is used?
Does Waterlily show the policy’s death benefit impact if LTC is used?
How do agents learn to use Waterlily for life policies?
How do agents learn to use Waterlily for life policies?
How do agents learn to use Waterlily for life policies?
Still have more questions? Contact us
Still have more questions? Contact us
Carriers and Distributors
Location
401 Harrison St UNIT 5A
San Francisco, CA 94105
Carriers and Distributors
Location
401 Harrison St UNIT 5A
San Francisco, CA 94105
Carriers and Distributors
Location
401 Harrison St UNIT 5A
San Francisco, CA 94105
Carriers and Distributors
Location
401 Harrison St UNIT 5A
San Francisco, CA 94105